Darrell Henry - The Loft - Rustic Creek Ranch

The Loft - Rustic Creek Ranch

This branding and marketing package was created to reflect the venue’s organic, customizable aesthetic. Inspired by weathered wood, blown-glass fixtures, and adjustable ambient lighting, I developed a visual identity using muted pastels, earth-tones, and watercolor textures to capture the Loft’s natural elegance. Deliverables included logo design, animated branding, print collateral, promotional products, and digital marketing assets, all crafted to showcase the venue’s ability to transform to fit any color palette or event style while maintaining a cohesive, upscale brand presence.

The Loft’s animated logos were created to embody the venue’s adaptable character, with a fluid color palette that reflects its ability to transform to suit any atmosphere. Designed for versatility, the animations work seamlessly across multiple applications, from standalone use to overlays in video, as well as large-scale displays such as Jellystone’s LED highway board. Two versions, crafted for light and dark backgrounds, ensure the branding remains consistent and effective in any setting.

Animated Logo (Dark) - Standalone/Content Overlay

Animated Logo (Light) - Standalone/Content Overlay