Product Source Guys was a temporary online sales portal launched under M&M Merchandisers for holiday overstock liquidation in 2020. With no prior branding and only a rudimentary logo, I updated the identity and established a consistent visual approach for the campaign. The initiative coincided with pandemic-era retail slowdowns, which made digital reach critical. Execution was purely social media–based, using paid ads to position the portal as a “Black Friday Deals All Season” destination. The creative emphasized urgency and accessibility, leveraging fast-turn digital graphics to capture attention and maximize exposure during a highly competitive
holiday market.