This fall promotion highlighted Jellystone Park’s family-friendly “Fall-O-Fun” activities and seasonal getaways. The campaign combined digital and print deliverables including email blasts, flyers for events and contests, a motion graphic, and a full suite of HTML5 display ads. The creative direction balanced festive autumn visuals with branded assets and clear calls to action, encouraging both repeat guests and new visitors to book their seasonal stays. The mix of assets provided consistent messaging across multiple touch points, ensuring the campaign reached families through email, web, and on-site engagement.  The LED motion graphic is designed for a 5:3 LED board along Interstate 35, optimized for large-scale visibility, readability, and high-traffic impact.