Pirates' Cove Water Park
This campaign promoted Pirates’ Cove Water Park with a blend of digital and print deliverables while also supporting cross-marketing with Jellystone Park. The creative encouraged water park guests to book stays at Jellystone, while campers were offered access to Pirates’ Cove, driving additional daily and season pass sales. Assets included email blasts, website graphics, promotional buttons, and a flyer, all unified by a playful aquatic theme that reflected the park’s identity.
To expand reach beyond direct marketing, a highway LED motion graphic was created for a 5:3 board along Interstate 35. Designed for quick recognition and bold visual impact, it brought energy and visibility to the campaign while reaching thousands of drivers daily.
Web Asset
Social/Email
Digital
Print Collateral
Social/Email
Social/Email
Social/Email
Social/Email
Social/Email
Web Asset
Web Asset
Web/Social
Digital Menu Board
Menu Board Splash Screen
5 : 3 Interstate Highway LED Board Display
