The Loft’s Open House event required a cohesive campaign that welcomed prospective clients while showcasing the venue’s versatility. Deliverables included invitations, rack cards, and digital outreach graphics, supported by a clean, approachable design language consistent with the Loft brand. To create a strong in-person impression, large-format trade show banners and a branded backdrop were also developed, reinforcing the venue’s identity throughout the event space. Together, these pieces presented a unified experience that balanced personal engagement with bold, professional visibility.