This campaign promoted M&M Merchandisers’ Advantage Freight program with a concept that began in early 2020, just before the pandemic. Originally framed with a playful “Roaring Twenties—putting a hit on shipping costs” theme, the campaign later evolved into a cleaner, more professional tone to better align with shifting business priorities. A central component was the Promotional Rollout Announcement Video, filmed and produced on my second day with the company. Designed specifically for social and web, the video served as a high-impact introduction for both current clients and prospective partners, setting the stage for the program’s launch. Additional deliverables included targeted email templates, website graphics (including buttons), and optimized digital visuals for B2B engagement. Together, these assets emphasized brand clarity and logistical value, while demonstrating the ability to pivot campaign tone as market conditions changed.